Studie van Geval: Persoonlike Geel Driespotfles vir 'n kliënt in die VK
Inhoudsopgawe
Klant agtergrond
'n Natuurlike huidverzorgingsmerk in die VK, wat gespesialiseer in klein-bate serum en gesigsole, het 'n persoonlike geel driespotfles benodig om sy bestselende C-vitamienformulasie in te hou. Hulle se vereise: 30ml geel glas om liggevoelige bestanddele te beskerm, 'n presiese dropper vir 0.5ml doses, en 'n matte wit skroefkop met hulle geëmbosseerde merkbode. Hulle het Vesseluxe gekies vir ons ryk erfgoed in die vervaardiging van funksionele, merkgerigte verpakkinge.
Kry Gratis Monsters
Ons uitdaginge
Prototipes het drie probleme ontbloot. Die geel glas het in sommige bates 'n groenige kleur gehad, wat die UV-beskermingskonsistensie beïnvloed het. Die dropper het onregstreeks hoeveelhede (0.3–0.7ml) toegediend, wat produkverlies in gevaar gestel het. Verder was die geëmbosseerde merkbode op die kop swak, wat die merkbode se gewenste visibiliteit ontbreek het. Hierdie swaktes het die produk se effektiviteit en merkbekendheid bedreig.
Oorsake Analise
Ons span het die probleme opgespoor: onetiese menging van geel Pigment het die groenige kleur veroorsaak. Die rubberneus van die dropper was te sagte, wat tot variabele druk lei het. Die merkbode was swak as gevolg van die diep gravering in die kopsleuf, wat nie duidelik na die koppelstof oorgedra is nie. Alle was met produksieaanpassings oplosbaar.
Ons oplossing
Om die geel kleur te standaardiseer, het ons die pigment doseringstaste gekalibreer vir presiese kleurkonsistensie. vir die dropper, het ons oorgeskakel na 'n harder rubberneus en bygevoeg 'n silikonval om die vloei na 0.5ml te reguleer. ons het die kopsleuf gravering met 0.2mm dieper gemaak en 30 monster getoets om te verseker dat die merkbode duidelik was.
Resultate
Die finale geel driespotfles het al die spesifikasies gevold: ewenaardige geel glas, konsistente 0.5ml doses, en 'n duidelike logo. Ons het 10 000 eenhede op tyd gelever. Die kliënt se serumverkope het 18% na die lansering gestyg, met kliënte wat die “betroubare driespot” en “premium gevoel” loof. Hul stigter het opgemerk, “Vesseluxe het die details getrou gebly—diesie geel driespotfles verhoog ons merkblyk.
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