Studie van Oorsaak: Glas Kosmetiekflesse vir 'n Britse Skoonheidsmaatskappjie
Inhoudsopgawe
Klant agtergrond
'n Mediumgroot Britse skoonheidsmaatskappjie, wat gespesialiseer is in skoon, vegetariese vloeibare make-up (bv., foundation, highlighter), het besluit om sy verpakking te hervorm om in apoteekwinkels te bly relevant. Hulle het spesiaal glas kosmetiekflesse: 30ml en 50ml helder glas met 'n kranjie, minimum grootte, doseerboutjie en silwer foil logo. Hy het gekies Vesseluxe vir ons expertise in duurzaam, estetieselik aangepaste glas kosmetiekflesse - bevorderend ontwerpe wat maklik vir kliënte gebruik is om hul “skoonheid” ethos te weerspieel tydens gebruik wat maklik is vir kliënte.
Kry Gratis Monsters
Ons Uitdaginge
Prototipes het kritieke swaktes onthul: doseerboutjies is na 5-6 gebruik afgevoer (misluk om dik foundation te doseer), glas het ligte rye van vervaardiging (minderwaardigend die “premium” lyk), en foil logo's is afglyf toe die flesse gewis is. Hierdie probleme het die verkoopbedryf in gevaar gestel, aangesien Britse kopers glas kosmetiekflesse met kwaliteit verbind.
Kortkoming Analise
Ons span het die probleme geïdentifiseer: doseerboutjies is afgevoer vanwee smalle interne buise (1.2mm) wat nie dik formules kon verduur nie; rye is gevorm omdat die glas nie na vervaardiging geaffineer is nie; logo's is afglyf omdat die foil-gelede nie hittegeverf was nie, dus kon dit nie aan glad glas binnegevoeg nie.
Ons Oplossing
Om die glas kosmetiekflesse te herstel, het ons die doseerboutjiesbreedte tot 1.5mm vergroot en 30 stukkies met die kliënt se foundation getoets. Ons het 'n stapele na-vervaardigende diamant-polering bygevoeg om rye te verwyder. vir logo's, het ons oorgeskakel na hittegeverf foil-gelede en bygevoeg 'n helder laag, wat duursaamheid verseker.
Resultate
Die finale glas kosmetiekflesse voldoen aan al die standarde: glad doseerboutjie, ryevrye glas en onverskadeerde logo. Die kliënt se make-uplyn het 28% verkoop, met kliënte wat die flesse as “luksere, makliks gebruikte” beskryf. sy merkbepalingsbestuurder het gesê, “Vesseluxe se glas kosmetiekflesse het ons verpakking in 'n verkooppunt omgeskep – wat ons nodig gehad het.”
Kommentaar
Produk Kategorieë
Warmverkope Bottels
Aanpassings tendense in klein glas kruisbottels
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Die oorgang na omgewingsvriendelike kosmetiese verpakking is 'n noodsaaklike stap in die rigting van volhoubaarheid in die skoonheidsbedryf. Merke is egter dikwels bekommerd oor die kompromitteer van produkgehalte wanneer hulle na volhoubare oplossings oorskakel.
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