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Dalam dunia produk kecantikan yang kompetitif, pemodenan dalam perancangan penyediaan kecantikan ialah pemain permainan.

“Less is more” is popular in the packaging design industry, but it is not monotonous! The minimalist matte white bottle with a bright orange cap, or the pure black gift box with a gold-stamped logo, this combination of “clean base color + bold embellishment” makes the product stand out like a work of art on the shelf. A new cosmetics brand relies on the “Morandi color + minimalist lines” packaging, which is called “a beauty product that can be photographed at will” by bloggers, and it has been directly screened on social media~ “Exclusive feeling” is the king bomb Today’s consumers love “uniqueness”: lipstick tubes engraved with name abbreviations, foundation bottles printed with constellation patterns, gift boxes stuffed with customized blessing cards… A high-end skincare brand even launched a limited edition “zodiac relief” packaging, and customers said after receiving it that it was “like receiving a jewelry gift box”. This exclusive design not only allows consumers to take photos and post orders, but also makes them feel that “the brand understands me very well”, and their loyalty is directly maximized~ Vesseluxe This is not a trend, but a “must-have” for consumers nowadays! Try these two down-to-earth operations, which are both environmentally friendly and good-looking:

Use “breathing” materials

Don’t think that environmentally friendly materials are tacky anymore! Today’s recycled plastics (PCR) can be used to make high-end bottles with a frosted texture, and recycled glass is as transparent as original materials after polishing. There are even biodegradable corn starch packaging boxes that can “disappear” by themselves when buried in the soil~ A natural skincare brand uses embossed gift boxes made of recycled pulp, printed with plant inks, and you can smell a faint grassy fragrance when you open the box. Environmentalists are immediately attracted!

  • Let the packaging “extend life”
    Give commonly used skincare products a “permanent packaging” design: glass cream jars are made into refillable styles, and you can buy replacements after use and pour them directly into them; essences are equipped with metal pump bottles, and only the inner core is replaced each time they are restocked. A high-end brand’s reusable eye cream jar even has its own scale line. After using it for a long time, customers will feel that “this packaging is like a small collectible”, which not only reduces waste but also improves brand favorability. It is a win-win situation~
  • Want your beauty packaging to be memorable?Customers are always attracted by special packaging. Want to win? Your ​​Beauty Packaging​​ must be creative, unique, and speak for your brand.
    ​​Play with unique shapes & tricks​​

Innovative design is not just about pretty faces! Be smart and eye-catching. Try customizing fun shapes, engraving your logo on the bottle, or using a special lid that no one else has. Imagine: a magnetic cream jar that snaps shut, a customized mirror hidden in the powder box – these little magic tricks not only make the packaging look more premium, but also super practical!

​​Let the packaging play with the customer! ​​

  • Want to be remembered? Make the packaging “alive”! Hide a QR code to reveal an exclusive behind-the-scenes story? Make a tear-off label to add mystery? Or turn the box into a jewelry stand after it’s used up? This kind of “interactive” ​​Beauty Packaging​​, unboxing is like opening a gift, customers will find it hard to forget, and will not be able to resist sharing!
    ​​The “magic brushstrokes” of printing​​
  • Don’t underestimate printing technology! Screen printing, hot stamping of shiny gold, or making the pattern convex and tactile (UV touch technology)… Use these “magic brushstrokes” to make the packaging immediately luxurious without spending a lot of money. The texture is full, and the wallet doesn’t hurt!
    Want to choose the right material for custom beauty packaging?
  • It’s like choosing “skin” for a product. You have to consider the appearance, texture and practicality! Choose these “ace materials” according to your needs, and you won’t go wrong:
    Benefits

Best Use

Provides a premium, elegant look, and is non-reactive, preserving product integrity.

  • Cosmetic jars
    premium skincare products
  • Plastic
    Lightweight, versatile, and cost-effective, often used for
  • Want your beauty packaging to be memorable?Color cosmetics
    hair care

Acrylic

Durable, sleek, and can be molded into unique shapes, offering high visual impact.

  • Skin care products
    luxury creams
  • Aluminum
    Lightweight, sustainable, and offers a modern aesthetic with good protection.
  • Deodorants
    hair serums
How to Integrate Sustainability into Customized Beauty Packaging

Biodegradable Plastics

Environmentally friendly, reduces packaging waste.

  • Eco-friendly beauty products
    sustainable beauty packaging
  • Glass jars
    The first choice for luxury packaging! Transparent glass jars are placed on the shelf with a “luxury filter” – thick-bottomed glass bottles for creams, the heavy pressure feel is “synonymous with luxury”; frosted glass + light-proof design for perfumes can preserve ingredients and exude mystery. Moreover, glass is 100% recyclable. A high-end skincare brand uses recycled glass for the bottle body, with a gold-stamped logo, which is environmentally friendly and high-end~

Plastic / Acrylic

If you want to make trendy and cool designs, you can’t go wrong with them! Acrylic is like “crystal in the plastic world”. It can be made into a transparent gradient lipstick tube, which refracts rainbow light under the light; lightweight plastic is suitable for travel hoses, which are easy to squeeze and not afraid of falling. Now there are also PCR recycled plastics. For example, a certain environmental brand uses recycled mineral water bottles to make frosted essence bottles. They are both beautiful and environmentally friendly~

  • Aluminum tubes / environmentally friendly new materials
    Aluminum packaging has been very popular in the past two years! For example, hair care essential oils are packaged in aluminum tubes, which are light enough to fit in your pocket and can be completely recycled; even liquid foundations are starting to use aluminum pump bottles, which feel super smooth when pressed. Even more cutting-edge are plant-based materials – a natural brand uses corn starch to make mascara tubes, which can be degraded when buried in the soil after use, and are printed with plant inks. Environmentalists are crazy about it~
  • Want to find a reliable custom packaging "partner"? Suppliers are crucial!
    Want beauty packaging to stand out and put it into practice? Choosing a supplier is like choosing an ally. It must help you turn your ideas into reality while ensuring your brand tone and quality bottom line. Keep the following points in mind to choose the right supplier:
  • Experience and reputation are the real strength!
    Look for suppliers who have been deeply involved in the field of beauty packaging for many years and have achieved outstanding results! Senior people who have served cosmetics brands have more experience-they know how to design bottles to protect products and “speak”. Look at the cases they have done, ask about the reputation of the brands they have worked with, and make sure they are the guarantee of beauty packaging quality.

There is no “can’t do”, only “unthinkable”!

Choose a supplier who can “show his skills”! Can play with colors? Can print patterns? Can be creative? These customization capabilities must be possessed! Whether you want luxurious jars, unique skin care packaging, or environmentally friendly green solutions, they can meet your needs. Flexibility makes your packaging win at the starting line of the shelf!

BahanNow when it comes to beauty packaging, environmental protection is no longer a “plus point” but a “survival question” for brands! When looking for suppliers, you have to choose those that have sustainability engraved in their DNA – can they come up with green solutions made of real materials? For example, bottles made of recyclable glass, plant-based plastic jars pressed with corn starch? Only when suppliers regard environmental protection as a “must” like you, the packaging they make will not only exude a sense of luxury, but also reduce the burden on the earth. Isn’t this a win-win situation for brand value and environmental responsibility?Color + Brand = Your Packaging "Eye-Catching Technique"! ​​
KacaColors will “secretly” convey feelings! ​​Color psychology is super important in beauty packaging! Colors are like talking magic, and different tones can instantly evoke different emotions! If you want to define your brand as a “high-end player”, gold and silver are definitely the “king players” – the golden bottle cap and the silver bottle body, when they are placed on the shelf, the sense of luxury comes to you without you even asking. Everyone who sees it will take a second look and silently say in their hearts, “This brand is not cheap!” Soft pastel: Like a whisper, conveying gentleness and tranquility, it is the right choice for skin care packaging!, ​​The brand image should “lock you at a glance”! ​​, botol minyak wangi
Consistency is the key, it makes customers feel “ah, it’s an old friend!”, and the sense of trust comes naturally.How to expand customized packaging solutions to help your business grow？ Beauty brands are getting bigger and bigger, and the original packaging solutions are not enough? Don’t panic! If you want to make the “cake” of customized beauty packaging bigger and stronger, the following three suggestions are super practical:.Find wholesale suppliers, Want to scale up production, but worry about cost out of control? Cosmetics wholesale packaging is simply a “money-saving magic weapon”! Cooperate with suppliers who can provide bulk customization and get thousands of packages at a time. Large quantities and preferential prices directly reduce costs. Moreover, all products can maintain a unified style, from lipstick tubes to serum bottles, visually unified, and brand awareness is directly maximized!
One-stop solutionYou don’t know anything, but you can still play with packaging? A one-stop solution is here to help you! From design creativity, production and production to door-to-door delivery, the supplier takes care of everything. There is no need to personally connect with the design team, factory, and logistics, which saves worry, effort, and time. New products can be put on the shelves and sold faster, which is simply a “lazy man’s gospel”!Choose a flexible supplier, Are you still worried that the supplier can’t keep up with the development pace of the brand? Be sure to find a “flexible” supplier with strong production capacity! Want to test the waters before a new product is launched? Then customize the packaging in small batches first to test the market reaction; if the orders suddenly explode, don’t panic, increase production immediately. Whether you want to test the waters with a few hundred pieces first, or produce tens of thousands of pieces at full capacity later, suppliers can cooperate flexibly like “Transformers”, so that your beauty packaging can always keep up with the pace of business!
Customized beauty packaging is not just about looking good, it is clearly a marketing tool that can help brands “do business”! From eye-catching innovative designs to “breathing” environmentally friendly materials, to personalized solutions with full sense of exclusivity, every detail is helping you to attract fans, increase reputation, and increase repeat purchases. Whether you are a new brand that has just started, or a mature player who wants to break through, this set of packaging combination punches will definitely make your product shine on the shelf, allowing consumers to remember you and fall in love with you at first sight~If you want to play this “packaging marketing”, first understand the tone of your own brand, then hold on to the thighs of reliable suppliers, and finally follow the trend to iterate in time – integrate environmental protection concepts into the design, use interactive gameplay to enhance the experience, and transform the packaging from a “container” into a “brand spokesperson”. Today’s consumers are really into this. They want products that are both good-looking and environmentally friendly. What you need to do is to use customized beauty packaging to meet all these demands, and carve out a path to become a hit in the booming beauty industry!50ml 100ml Empty Perfume Spray Bottles, A Complete Guide to Refill Old Perfume Bottles: From Opening to Finishing
If you want to open an old perfume bottle for refilling, you need to choose the appropriate method based on the different types of perfume bottles.Lestari kepada lingkungan, mengurangi sampah paket.Produk kecantikan ramah lingkungan, Paket kecantikan yang dapat dipertahankan
  1. Gelas kaca
    Pilihan pertama untuk paket mewah! Gelas kaca transparan ditempatkan di rak dengan "filter mewah" – gelas kaca dengan dasar tebal untuk cream, rasa tekanan berat adalah "berkesinambungan dengan mewah"; kaca berkilauan + desain pelindung cahaya untuk parfum dapat melestarikan komponen dan menimbulkan misteri. Selain itu, kaca 100% dapat didaur ulang. Sebuah merek skincare tingkat atas menggunakan kaca yang didaur ulang untuk tubuh botol, dengan logo yang ditulis muka emas, yang ramah lingkungan dan mewah~
  2. Plastik / Akrilik
    Jika Anda ingin membuat desain tren dan keren, tidak ada yang salah dengan mereka! Akrilik seperti " kristal di dunia plastik". Itu dapat dibuat menjadi tabung lipstick dengan gradient transparan yang merambat cahaya hujan di bawah cahaya; plastik ringan cocok untuk tabung perjalanan, yang mudah disedot dan tak takut jatuh. Sekarang juga ada plastik PCR yang didaur ulang. Contohnya, sebuah merek lingkungan menggunakan botol mineral yang didaur ulang untuk membuat tabung essence berkilauan. Mereka indah dan ramah lingkungan~
  3. Tabung aluminum / bahan baru ramah lingkungan
    Paket aluminum sangat populer dalam dua tahun terakhir! Contohnya, minyak esensial rambut dipakai dalam tabung aluminum, yang ringkas untuk dimasukkan ke dompet dan dapat didaur ulang sepenuhnya; bahkan fondasi cair juga mulai menggunakan tabung pompa aluminum, yang rasanya super halus saat ditekan. Yang lebih inovatif adalah bahan berbasis tumbuhan – sebuah merek alami menggunakan terigu jagung untuk membuat tabung mascara, yang dapat dimusnahkan setelah digunakan dalam tanah, dan dicetak dengan tinta berbasis tumbuhan. Ahli lingkungan sangat menyukainya~
beauty packaging - How to Partner with the Right Beauty Packaging Supplier

Ingin menemukan "mitra" paket khusus yang terpercaya? Pemasok sangat krusial!

Ingin packaging kecantikan untuk terlihat mencolok dan menerapkannya? Memilih pemasok seperti memilih sekutu. Ia harus membantu Anda mengubah ide Anda menjadi kenyataan sambil memastikan nada merek dan kualitas dasar Anda. Ingatkan diri dengan poin berikut untuk memilih pemasok yang tepat:

  • Pengalaman dan reputasi adalah kekuatan sejati!
    Cari pemasok yang telah terlibat dalam bidang packaging kecantikan selama bertahun-tahun dan telah mencapai hasil yang luar biasa! Orang senior yang pernah melayani merek kosmetik memiliki pengalaman lebih banyak - mereka tahu cara merancang botol untuk melindungi produk dan "berbicara". Lihat kasus yang telah mereka lakukan, tanyakan reputasi merek yang telah mereka kerjakan, dan pastikan mereka adalah jaminan kualitas packaging kecantikan.
  • Tidak ada "tidak bisa", hanya "tidak bisa diinginkan"!
    Pilih pemasok yang bisa "menunjukkan keahliannya"! Bisa bermain dengan warna? Bisa mencetak pola? Bisa kreatif? Kebutuhan pengolahan ini harus dimiliki! Baik Anda ingin gelas mewah, packaging pelembap kulit yang unik, atau solusi hijau lingkungan, mereka bisa memenuhi kebutuhan Anda. Fleksibilitas membuat packaging Anda menang di garis awal rak!
  • Kejujuran "hijau" harus disinkronkan dengan Anda!
    Sekarang ketika berbicara tentang packaging kecantikan, perlindungan lingkungan bukan lagi "poin tambahan" tetapi "soal kelangsungan hidup" bagi merek! Saat mencari pemasok, Anda harus memilih mereka yang memiliki kelangsungan hidup terbakar dalam DNA mereka - apakah mereka bisa menemukan solusi hijau yang terbuat dari bahan asli? Contoh: botol terbuat dari kaca yang dapat didaur ulang, gelas plastik yang dipres dari jagung? Hanya ketika pemasok menganggap perlindungan lingkungan sebagai "wajib" seperti Anda, packaging yang mereka buat tidak hanya menampakkan rasa mewah, tetapi juga mengurangi beban bumi. Bukan ini situasi pemenang-pemenang untuk nilai merek dan tanggung jawab lingkungan?

Warna + Merek = Teknik "Menarik Pandangan" Packaging Anda!

Dalam Dunia Packaging Kecantikan, warna dan gambar merek tidak dipilih sembarangan. Mereka adalah "penjual diam" yang membantu Anda ceritakan, memukau orang, dan meningkatkan kebahagiaan seluruh proses membuka!

  • Want your beauty packaging to be memorable?Warna akan "tersembunyi" menyampaikan perasaan!
    Psikologi warna sangat penting dalam peracikan kosmetik! Warna adalah seperti sihir yang berbicara, dan ton yang berbeda bisa menimbulkan emosi secara instan! Jika Anda ingin membedakan merek Anda sebagai "pemain tingkat atas", emas dan perak pasti adalah "pemain raja" - korbis botol emas dan tubuh botol perak, saat mereka ditempatkan di rak, rasa mewah datang kepada Anda tanpa Anda meminta. Setiap orang yang melihatnya akan memandang kedua kali dan diam-diam berkata di hatinya, "Merek ini tidak murah!" Soft pastel: Seperti sisa-sisa suara, menyampaikan kelembutan dan kedamaian, itu adalah pilihan yang tepat untuk peracikan kulit!
  • ​​Gambar merek harus “memasukkan Anda dalam sekali pandang”! ​​
    Biarkan pelanggan mengenali Anda dalam sekali pandang di rak! Ini tergantung pada warna yang konsisten dan posisi logo. Apakah itu logo yang berani dan menarik perhatian atau tanda yang khusyuk dan elegan, peracikan kosmetik Anda harus membuat orang langsung berpikir pada Anda: Pemain tingkat atas: suka bermain dengan gaya sederhana, logo tersembunyi dengan bijaksana, dan rasa mewah secara alami terungkap. Kelompok dinamis: menggunakan warna dan pola yang berani, hidup dan menarik perhatian!
    Konsistensi adalah kunci, itu membuat pelanggan merasa “ah, itu teman lama!”, dan rasa kepercayaan secara alami datang.

Bagaimana memperluas solusi peracikan khusus untuk membantu bisnis Anda tumbuh？

Merek kecantikan semakin besar, dan solusi peracikan asli tidak cukup? Tidak panik! Jika Anda ingin membuat "kue" peracikan khusus kecantikan lebih besar dan lebih kuat, tiga saran berikut sangat praktis:

  • Cari pemasok grosir
    Ingin meningkatkan produksi, tetapi khawatir biaya terkawat? Peracikan kosmetik grosir adalah benar-benar "senjata penghemat uang"! Bekerja sama dengan pemasok yang dapat memberikan peng定制 dalam jumlah besar dan mendapatkan ribuan paket sekaligus. Jumlah besar dan harga preferensi secara langsung mengurangi biaya. Selain itu, semua produk dapat mempertahankan gaya yang konsisten, dari tabung wajah hingga botol serum, secara visual konsisten, dan kesadaran merek secara langsung ditingkatkan!
  • Solusi satu poin
    Anda tidak tahu apa-apa, tetapi Anda masih bisa bermain dengan peracikan? Solusi satu poin ini ada untuk membantu Anda! Dari kreativitas desain, produksi dan produksi hingga pengiriman sampai di ujung jalan, pemasok mengurus semua hal. Anda tidak perlu secara pribadi berhubungan dengan tim desain, pabrik, dan logistik, yang menyelamatkan kehati-hatian, usaha, dan waktu. Baru produk dapat ditempatkan di rak dan dijual lebih cepat, yang benar-benar adalah "injil lelaki paling mudah!"
  • Pilih penyedia fleksibel
    Apakah Anda masih khawatir penyedia tidak dapat menyusul dengan kecepatan pengembangan merek? Pastikan Anda menemukan penyedia “fleksibel” dengan kapasitas produksi kuat! Ingin menguji air sebelum produk baru diluncurkan? Maka pertama-tama kustomisasi packaing dalam jumlah kecil untuk menguji reaksi pasar; jika pesanan tiba-tiba meledak, jangan khawatir, tingkatkan produksi segera. Apakah Anda ingin menguji air dengan beberapa ratus buah terlebih dahulu, atau produksi puluhan ribu buah di kapasitas penuh nanti, penyedia dapat bekerja fleksibel seperti “Transformers”, sehingga packaing kecantikan Anda dapat selalu menyusul dengan kecepatan bisnis!
beauty packaging - How to Scale Custom Packaging Solutions for Your Business

Kesimpulan

Packaing kecantikan kustomisasi tidak hanya tentang terlihat bagus, itu secara jelas adalah alat pemasaran yang dapat membantu merek “bisnis”! Dari desain inovatif yang menarik perhatian hingga bahan lingkungan yang “bernapas”, hingga solusi pribadi dengan kesadaran eksklusivitas yang penuh, setiap detail membantu Anda menarik penggemar, meningkatkan reputasi, dan meningkatkan pembelian ulang. Apakah Anda merek baru yang baru saja dimulai, atau pemain yang matang yang ingin melewatkan, set kombinasi packaing ini pasti akan membuat produk Anda terlihat bagus di rak, memungkinkan konsumen mengingat Anda dan jatuh cinta pertama kali~

Jika Anda ingin bermain “pemasaran packaing”, pertama-tama understand nada merek Anda sendiri, lalu berafiliasi dengan penyedia yang dapat diandalkan, dan akhirnya ikuti tren untuk mengiterasi secara tepat waktu – integrasikan konsep perlindungan lingkungan ke dalam desain, gunakan permainan interaktif untuk meningkatkan pengalaman, dan transformasi packaing dari sebuah “wadah” menjadi “wakil merek”. Konsumen hari ini sangat menggemari ini. Mereka ingin produk yang tidak hanya indah tetapi juga ramah lingkungan. Yang Anda perlu lakukan adalah menggunakan packaing kecantikan kustomisasi untuk memenuhi semua permintaan ini, dan cari jalur untuk menjadi bintang di industri kecantikan yang berkembang pesat!

 

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