案例研究:为韩国护肤品品牌定制玻璃乳液罐
目录
客户背景
获取免费样品
我们的挑战
原型存在问题:磨砂玻璃有线条,玫瑰金盖子很快褪色,全息贴纸在罐子被触摸时剥落。这些缺陷降低了高端形象,并将他们置于风险之中,因为顾客将核心与精心包装联系在一起。
问题分析
磨砂中的条纹来自不均匀的喷砂。氧化发生在盖子缺乏保护清漆。贴纸剥落是由于粘合性差——在贴纸应用之前,玻璃没有正确清洁,留下了残留物。
我们的解决方案
我们调整了喷砂压力,以获得均匀的磨砂效果,测试了30个样品。在盖子上添加了透明清漆,以防止氧化。在贴纸应用之前用酒精清洁玻璃,使用更强的粘合剂。
结果
最终的玻璃乳液罐完美无瑕:光滑的磨砂效果,耐用的玫瑰金盖子和牢固的贴纸。分销商报告称,与他们的先前系列相比,销量渗透率提高了25%,顾客称“奢华包装”是主要的购买驱动因素。他们随后扩大了与Vesseluxe的订单,以增加30毫升的尺寸,巩固了合作关系。
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