案例研究:为一家日本品牌定制玻璃洗面奶瓶
目录
客户背景
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我们的挑战
原型存在关键问题:按压泵经常卡住,无法均匀地挤出洗面奶;曲线瓶的表面使银箔标志容易脱落;瓶子的薄底经常倾倒,导致洒出。这些缺陷有风险破坏品牌的“无缝用户体验”。
根本原因分析
我们的团队发现:泵卡住是因为其内部管道对于洗面奶的轻粘度来说太窄;标志脱落是由于曲面玻璃上的粘合剂不均匀;倾倒源于4厘米宽的底座(对于16厘米高的瓶子的重量分布来说太小)。
我们的解决方案
为了修复泵,我们将内部管道宽度增加了0.3毫米,并测试了30个样品以确保顺畅挤出。对于标志,我们使用了一种灵活的、适应曲线的箔材,并添加了紫外线固化层以增强粘合。我们将底座扩展到6厘米,在保持细长外观的同时提高了稳定性。
结果
最终的玻璃洗面奶瓶超出了预期——视觉优雅,功能可靠,环境可持续。客户在日本成功上市,因其包装创新而受到赞誉。三个月内销售额增长了35%,部分归因于高端的开箱体验。Vesseluxe的快速原型制作和可靠性以及及时交付确保了他们按时上市。这次合作也发展了品牌的身份,同时提高了亚洲奢华护肤品包装的标准。
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