案例研究:为一家德国精油品牌定制瓶身滚珠
目录
客户背景
一家位于英国的保健品零售商与一家德国精油品牌合作,寻求为联名系列定制玻璃瓶身滚珠。10毫升的瓶子需要茶色玻璃(用于紫外线防护)、不锈钢滚珠,以及带有双色(白色和银色)螺口盖,盖上印有双方品牌的标志。他们选择了 Vesseluxe 我们,因为我们擅长制作符合品牌功能的包装。
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我们的挑战
原型存在关键缺陷:滚珠拖拽(在皮肤上无法顺畅滑动),茶色玻璃颜色不均匀(有些太浅无法阻挡紫外线),以及盖子上的标志被触摸后会模糊。这些问题可能导致客户对联名滚珠瓶的优质品质感到失望。
根源分析
我们的团队发现:滚珠拖拽源于球体与瓶口之间0.8毫米的间隙过紧;玻璃颜色不均匀是由于生产过程中氧化钴剂量不精确;标志模糊是由于在盖子的纹理表面上使用了水性油墨(不够耐频繁触摸)。
我们的解决方案
为修复 瓶身滚珠,我们将瓶口间隙扩大到1.2毫米,并抛光滚珠以实现顺畅滑动,测试了25个样品。我们校准了颜料分配器以确保均匀的茶色(阻挡99%紫外线)。我们将标志改为溶剂型、抗刮擦油墨,并增加了一个紫外线固化步骤来固定设计。
结果
这些最终瓶用滚轮符合所有标准:光滑的滚轮、一致的紫外线防护和无污渍的标志。该联名系列在8周内售罄,顾客称赞其“易于使用、持久”的设计。英国零售商指出,“Vesseluxe的瓶用滚轮完美地结合了两个品牌——我们的顾客非常喜欢它。”
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