Studium przypadku: Wzmocnienie marki dzięki dystrybutorom szklanych butelek typu roll-on

Two significant issues arose while customizing.

• Infusing a natural luxury style that aligned with the brand identity

Focusing on the development of a natural luxury design that was consistent with the brand identity.

The client wanted a calm and a botanical feel to the roller bottles. They wanted soft, amber gradient glass, matte coating and minimalist silk screen printing with bamboo-look caps to highlight sustainability and wellness.

Precise spraying control was needed to get a consistent amber gradient on the small capacity bottles, however. The irregular coating may be easily noticeable under retail lighting particularly on the curved bottle surface area. Moreover, the matte base on which the logo was to be printed meant that the silk-screen design had to be crisp and resilient to the matte surface.

The product had to be aesthetically pleasing, while maintaining the natural branding and ensuring production consistency, which meant making multiple changes to the coating and printing process.

• Making essential oil formulas leak-proof

The roller bottles were mainly used for concentrated essential oils, which leaves seal ability as a key factor. The client wanted smooth rolling stainless steel balls and to avoid leakage during shipping and use.

There is the potential for oil leakage or disassembly due to even slight differences in dimension between the bottle neck, the roller housing and the cap. There were also some essential oils that had citrus extracts in them, which needed to be compatible in order to make the inner components and coatings last long enough.

It took a few iterations of functional testing to ensure both a high level of user experience and good sealing functionality.